Race as a marketing tool (6:00)November 8, 2007 | permalink | email | Yahoo! Buzz
Tune into the BBC program The World to listen to the first color report in my year-long Color Initiative series. It's about BENETTON, a European company that champions racial diversity (even as racism escalates across the continent). Learn how Benetton built a global brand on skin color.
The World - a joint production of WGBH, BBC and PRI - is a daily news program heard on 236 public radio stations across the United States. Check local listings for broadcast times.
I've always loved Benetton ads. A few years ago they were very present in the U.S. but they haven't been very visible here recently.
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Wow. I had seen your report about three weeks ago and began doing research on the images in their international campaigns as a result. And now there may be more work for us to do together. Thank you for the work you are doing - it is so vitally important.
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